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How to Market Your Home to Out-of-State Buyers

Jen Marley Bright  |  February 26, 2024

How to Market Your Home to Out-of-State Buyers

In today’s real estate landscape, your home's next owner may not be your neighbor but someone working remotely from an office miles away. The surge in remote employment and greater workforce mobility has considerably broadened the horizon for out-of-state buyers. Learning to market your home to this expanding audience effectively can significantly enhance your property's visibility and appeal. This guide is designed to introduce you to successful strategies for capturing the attention of out-of-state buyers, ensuring your home distinguishes itself in a competitive market.

Embrace Digital Marketing

In the digital age, the first impression of your home is likely to be online. High-quality, professional photos are a must. Consider investing in a virtual tour or a video walkthrough to give out-of-state buyers a better sense of the space. These tools allow potential buyers to visualize themselves in your home, making it more appealing to those who can't easily pop by for a visit. Adding drone footage can also provide an impressive overview of the property and its surroundings, offering a perspective that ground-level photos simply cannot match. Be sure that your online listings are mobile-friendly, as a significant number of buyers use their smartphones and tablets for house hunting.

Utilize Social Media and Real Estate Platforms

Social media platforms and real estate websites are your allies in reaching a broad audience. Platforms like Facebook, Instagram, and LinkedIn can help showcase your home to potential buyers nationwide. Real estate websites are frequented by out-of-state buyers looking for properties in new locations. Ensure your listings are up-to-date and feature compelling descriptions that highlight your home's best features. Engage with your audience by responding to comments and messages promptly. Use targeted ads on these platforms to reach potential buyers who are looking for properties in your area but reside elsewhere.

Highlight the Location's Benefits

For someone unfamiliar with your area, understanding the benefits of your location can be a game-changer. Detail the advantages of living in your neighborhood, such as schools, local attractions, parks, and commute times to major cities or job hubs. This information can help out-of-state buyers picture their life in a new place and see the value of choosing your home over others. Highlighting unique local amenities, such as farmers' markets, festivals, and community events, can also add appeal, showcasing the vibrant community spirit and lifestyle benefits.

Offer Comprehensive Information Packages

Anticipate the questions out-of-state buyers might have and prepare comprehensive information packages. These can include details about the property, the local community, schools, utilities, and any other relevant information that can help a buyer make an informed decision from afar. Including testimonials or reviews from neighbors and locals can add a personal touch and give buyers a sense of belonging. You might also consider creating a dedicated website or landing page for your property, where all this information is easily accessible.

Foster Communication and Availability

Communication is key when you're learning how to market your home to out-of-state buyers. Be available to answer questions, provide additional information, and facilitate virtual showings. Consider scheduling live video tours or hosting Q&A sessions to engage with potential buyers directly. Utilizing messaging apps or platforms that offer real-time communication can enhance the buyer's experience, making them feel more connected to the property despite the distance. This approach demonstrates your commitment to accommodating their needs, which can be a decisive factor in their buying decision.

Work with a Realtor Experienced in Out-of-State Sales

Partnering with a realtor who has experience in dealing with out-of-state buyers can be invaluable. They can leverage their network, utilize targeted marketing strategies, and guide you through reaching and communicating with buyers from different regions. An experienced realtor will understand the legal and logistical nuances of out-of-state transactions, ensuring a smooth process for both parties. They can also provide valuable insights into market trends and buyer preferences, tailoring your marketing strategy to meet those demands effectively.

Adapt Your Sales Strategy

Understanding the needs and timelines of out-of-state buyers is crucial. They may have tighter schedules for viewing homes and making decisions. Be flexible in accommodating these needs, whether that means scheduling showings around their visits or being open to negotiations that include remote closing processes. Offering a virtual closing option can be particularly appealing to out-of-state buyers, streamlining the transaction and making it more convenient for them to complete the purchase without needing to travel.

Leverage Relocation Services

Many out-of-state buyers are relocating for work and may benefit from relocation services. Offering information or partnerships with local relocation services can add value to your listing and make the moving process seem less daunting for the buyer. Providing a list of recommended service providers, from moving companies to local utilities, can help buyers feel more prepared and supported throughout their transition. This proactive approach is convenient and builds trust and rapport with potential buyers.

Utilize SEO Strategies

Incorporating search engine optimization (SEO) strategies into your online listings can increase visibility among out-of-state buyers searching for homes in your area. Use relevant keywords, such as the name of your city or neighborhood, in your listing descriptions and online marketing materials. Ensuring your content is optimized for search engines can significantly boost your listing's online presence, making it easier for potential buyers to find your property when they're searching for homes in your region.

Get Creative with Your Marketing

Don't be afraid to get creative. Unique marketing strategies can set your property apart, such as hosting a virtual open house or creating a blog post about living in your neighborhood. Personal touches showcasing your home's lifestyle can resonate with buyers looking for a new start in a new state. Sharing stories or experiences from your time in the home can add a personal element that connects with buyers on an emotional level, making your property more memorable and appealing.

Ready to Sell?

In navigating the complexities of today's real estate market, working with a professional can make all the difference. Jen Marley is a seasoned real estate expert connecting sellers with out-of-state buyers. With a deep understanding of the nuances of remote real estate transactions and a commitment to providing personalized, thorough service, Jen is the ideal partner for those looking to maximize their home's visibility and appeal. If you're ready to take the next step in marketing your home to out-of-state buyers, reach out to Jen Marley for guidance, expertise, and support in achieving your real estate goals.

*Header image courtesy of Jen Marley

Work With Jen

If you are a buyer or seller who lives in Santa Clara, San Mateo, Santa Cruz, Sacramento or Placer County or if you are looking to relocate, Jen would be honored to assist you. Jen has a global referral network through Coldwell Banker Realty and she can connect you with the best local agent anywhere nationwide.